Carl Design delivers clarity and impact by transforming insights into innovative, remarkable product solutions.
Carl Design delivers clarity and impact by transforming insights into innovative, remarkable product solutions.
Carl Design delivers clarity and impact by transforming insights into innovative, remarkable product solutions.
Carl Design delivers clarity and impact by transforming insights into innovative, remarkable product solutions.





Carl Design is a Scandinavian industrial design studio dedicated to crafting innovative products for large-scale manufacturing, complemented by broad capabilities in product design, transportation, graphic design, packaging, retail concepts, and civil protection.
Carl Design is a Scandinavian industrial design studio dedicated to crafting innovative products for large-scale manufacturing, complemented by broad capabilities in product design, transportation, graphic design, packaging, retail concepts, and civil protection.
Carl Design is a Scandinavian industrial design studio dedicated to crafting innovative products for large-scale manufacturing, complemented by broad capabilities in product design, transportation, graphic design, packaging, retail concepts, and civil protection.
Founded in Stockholm in 1995 by Carl Öjerstam, the studio has become a trusted partner to global brands through its clear, purposeful, and visually strong design approach.
Founded in Stockholm in 1995 by Carl Öjerstam, the studio has become a trusted partner to global brands through its clear, purposeful, and visually strong design approach.
Founded in Stockholm in 1995 by Carl Öjerstam, the studio has become a trusted partner to global brands through its clear, purposeful, and visually strong design approach.
Product design
From early exploration to final manufacturing, we help companies turn ideas into real products—defining the brief, creating smart solutions, securing usability, and developing designs that are both distinctive and production-ready.
Product design
From early exploration to final manufacturing, we help companies turn ideas into real products—defining the brief, creating smart solutions, securing usability, and developing designs that are both distinctive and production-ready.
Product design
From early exploration to final manufacturing, we help companies turn ideas into real products—defining the brief, creating smart solutions, securing usability, and developing designs that are both distinctive and production-ready.
Art Direction
From first concept to final detail, we guide every visual decision to ensure clarity, emotion, and lasting impact across all touchpoints. We shape cohesive visual narratives, refine composition and tone, and safeguard the integrity of your brand expression throughout the entire creative process. By aligning aesthetics with strategy, we create work that resonates deeply, feels purposeful, and delivers a distinct and memorable presence across every channel.
Art Direction
From first concept to final detail, we guide every visual decision to ensure clarity, emotion, and lasting impact across all touchpoints. We shape cohesive visual narratives, refine composition and tone, and safeguard the integrity of your brand expression throughout the entire creative process. By aligning aesthetics with strategy, we create work that resonates deeply, feels purposeful, and delivers a distinct and memorable presence across every channel.
Art Direction
From first concept to final detail, we guide every visual decision to ensure clarity, emotion, and lasting impact across all touchpoints. We shape cohesive visual narratives, refine composition and tone, and safeguard the integrity of your brand expression throughout the entire creative process. By aligning aesthetics with strategy, we create work that resonates deeply, feels purposeful, and delivers a distinct and memorable presence across every channel.
Brand Identity
From strategic foundation to final rollout, we craft brand systems that stay consistent, communicate clearly, and feel unmistakably yours. We define the core elements—logo, typography, color, tone, and visual principles—and shape them into a coherent, scalable system. By aligning strategy with execution, we create identities that look strong, perform across every touchpoint, and grow with your business.
Brand Identity
From strategic foundation to final rollout, we craft brand systems that stay consistent, communicate clearly, and feel unmistakably yours. We define the core elements—logo, typography, color, tone, and visual principles—and shape them into a coherent, scalable system. By aligning strategy with execution, we create identities that look strong, perform across every touchpoint, and grow with your business.
Brand Identity
From strategic foundation to final rollout, we craft brand systems that stay consistent, communicate clearly, and feel unmistakably yours. We define the core elements—logo, typography, color, tone, and visual principles—and shape them into a coherent, scalable system. By aligning strategy with execution, we create identities that look strong, perform across every touchpoint, and grow with your business.
Packaging Design
We develop packaging solutions that balance sustainability, cost efficiency, and strong visual expression—ensuring your product stands out while performing flawlessly in production and logistics, and remains fully manufacturable across global supply chains.
Packaging Design
We develop packaging solutions that balance sustainability, cost efficiency, and strong visual expression—ensuring your product stands out while performing flawlessly in production and logistics, and remains fully manufacturable across global supply chains.
Packaging Design
We develop packaging solutions that balance sustainability, cost efficiency, and strong visual expression—ensuring your product stands out while performing flawlessly in production and logistics, and remains fully manufacturable across global supply chains.
Exhibition Design
We design exhibition spaces that communicate your brand with precision and impact—combining clear storytelling, smart construction, and a distinct visual expression. From concept to build, we create stands that attract attention, support interaction, and deliver a memorable presence at any fair or event.
Exhibition Design
We design exhibition spaces that communicate your brand with precision and impact—combining clear storytelling, smart construction, and a distinct visual expression. From concept to build, we create stands that attract attention, support interaction, and deliver a memorable presence at any fair or event.
Exhibition Design
We design exhibition spaces that communicate your brand with precision and impact—combining clear storytelling, smart construction, and a distinct visual expression. From concept to build, we create stands that attract attention, support interaction, and deliver a memorable presence at any fair or event.
Ready to take your next project forward?
Ready to take your next project forward?
Art Direction
Art Direction
Carl Design converts insights into innovative, production-ready solutions. Contact us to explore how we can create something remarkable together.
Carl Design converts insights into innovative, production-ready solutions. Contact us to explore how we can create something remarkable together.
Carl Design converts insights into innovative, production-ready solutions. Contact us to explore how we can create something remarkable together.
From first concept to final detail, we guide every visual decision to ensure clarity, emotion, and lasting impact across all touchpoints.
We shape cohesive visual narratives, refine composition and tone, and safeguard the integrity of your brand expression throughout the entire
creative process. By aligning aesthetics with strategy, we create work that resonates deeply, feels purposeful, and delivers a distinct and
memorable presence across every channel.
From first concept to final detail, we guide every visual decision to ensure clarity, emotion, and lasting impact across all touchpoints.
We shape cohesive visual narratives, refine composition and tone, and safeguard the integrity of your brand expression throughout the entire
creative process. By aligning aesthetics with strategy, we create work that resonates deeply, feels purposeful, and delivers a distinct and
memorable presence across every channel.
info@carldesign.se
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